Case Study: Implementing Dynamic Pricing at Aletsch Bahnen AG

As a well-known family ski resort, Aletsch Bahnen AG has decided to switch from a static pricing system to dynamic pricing with the help of our pricing solutions as part of a digitization project.
Case Study Zermatt

Project Summary

The systematic introduction of dynamized prices at ticket offices and online took place in winter 2019/20, with the best price applying online and at the ticket office. The earlier a ticket is booked, the more discount a customer can receive. As a family ski company, it was important to Aletsch Bahnen AG to proceed thoughtfully. This means that the price range is from a max. -20% discount on weak days to a max. +10% surcharge on peak days.

Our Strategy

Our strategy at Aletsch Bahnen AG was 3-staged:

1) Data analysis and simulation
2) Definition of pricing strategy
3) Software implementation and communication

Proven Results


Increase in ticketing sales


Augmentation of number of visitors


Expansion of online shares