Case Study: Implementing Dynamic Pricing at Aletsch Bahnen AG
As a well-known family ski resort, Aletsch Bahnen AG has decided to switch from a static pricing system to dynamic pricing with the help of our pricing solutions as part of a digitization project.
Project Summary
The systematic introduction of dynamized prices at ticket offices and online took place in winter 2019/20, with the best price applying online and at the ticket office. The earlier a ticket is booked, the more discount a customer can receive. As a family ski company, it was important to Aletsch Bahnen AG to proceed thoughtfully. This means that the price range is from a max. -20% discount on weak days to a max. +10% surcharge on peak days.
Our Strategy
Our strategy at Aletsch Bahnen AG was 3-staged:
1) Data analysis and simulation
2) Definition of pricing strategy
3) Software implementation and communication