Case Studies And White Papers

Get access to our White Papers and Pricing Case Studies to see the impact and implementation of our pricing software.

Case Study: Implementing Dynamic Pricing at Zermatt Bergbahnen AG

In this case study we describe the step-by-step implementation of our Dynamic Pricing solution for the Swiss Zermatt Bergbahnen AG. Learn more about the entire Dynamic Pricing implementation process by downloading this case study.
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+6-8% increase in revenue per ticket
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+5-40% increase in online sales
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+36% increase in advance booking time

Case Study: Dynamic Pricing at Aletsch Bahnen AG

In this case study we describe the step-by-step implementation of our Dynamic Pricing solution for Aletsch Bahnen AG. Learn more about the background of Dynamic Pricing and the different steps that were necessary to implement the Dynamic Pricing system.
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Increase in ticket sales
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Increase in visitor numbers
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Expansion of online shares

Case Study: Price Optimization at Bad Kleinkirchheimer

This case study is about how sales at off-peak times and online sales were increased at Bad Kleinkirchheimer Begbahnen. First we analyzed historical data, then we derived price optimizations together with the client, followed by a sales simulation to forecast the impact on ticket revenue. Download this case study if you want to get more details.
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+3-4% increase in ticket sales
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+350.000 € total turnover
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Increase in online shares

Case Study: Price Optimization at Hochzeiger Bergbahnen Pitztal AG

In this case study, we show how Hochzeiger Bergbahnen Pitztal AG was able to increase its revenues through an extensive analysis of its ticket data. Effects were first achieved by an extensive analysis of historical data, furthermore by a joint derivation of price optimizations with the customer. Finally, a revenue simulation was performed to forecast the impact on ticket revenues. Download this case study if you want to get more details.
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Increase in ticket sales
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Increase in visitor numbers
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Expansion of online shares

Case Study: Even out Demand and ​Increase the Number of Visitors at EV Zug

Smart Pricer assisted EV Zug in designing a fully automated real-time dynamic pricing strategy. The one of a kind system, allowing price changes to happen based on preset parameters without human intervention, was made possible by Smart Pricer’s partnership with Secutix, EVZ’s ticketing system.
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Clear objectives made it easier to create and enact a pricing strategy
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Customer communication can ensure the success of any change in pricing strategy
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Our Secutix partnership allowed the smooth implementation of real-time update technology

Case Study: Solving the Attendance Challenge at Chocoversum Hamburg with Pricing

In this Case Study, we describe how we tackled the challenges at the Chocoversum Museum in Hamburg by implementing a variable pricing strategy that satisfies both price- and time-sensitive guests.
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Online share increased by more than +50%
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Relief and Redistribution towards off-peak times
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Very good customer reaction: Price- and time-sensitive guests satisfied

Case Study: Hertha BSC Implements Dynamic Pricing

Smart Pricer and Hertha BSC implememt Dynamic Pricing for more than 70,000 seats in Germany’s 3rd biggest stadium in Berlin.
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+2-10% increase of average ticket price
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+5 Pp increase in online share
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Stable load factor and good fan acceptance

Cinema Industry: German Cinema Pricing by Smart Pricer

In this pricing case study we review the development of attendance, ticket revenue and ticket prices over the last years. Moreover, we examine the pricing models of the top German chains and look at the pricing innovations that shape the next years.
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Pricing innovations allow visitors more choice in product and price for a specific show
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The current static pricing creates inefficiencies, does not consider true demand
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The megatrend of dynamic pricing is the next frontier for cinema pricing

Cinema Industry: Cinema Case Study by Smart Pricer

We review demand forecasting and price optimization at a movie theater. Given that, the initial questions for the approach included: How can we increase our ticket revenues without losing customers? What can we do to push online sales? How to stimulate demand?
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+5% revenue increase for low-attendance shows
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+10% revenue increase for high-attendance shows
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Constant attendance vs. benchmark theaters

Case Study: Implementing Dynamic Pricing at Cinema Park Formula Kino

In this Pricing Case Study, we describe the step-by-step implementation of our Dynamic Pricing solution for Russia’s number one cinema chain. Many graphics and pictures help to understand the different steps for a successful implementation.
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+5% increase for the average ticket price
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+5% growth of online share
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Load factors of theaters remain constant

Webinar: Dynamic Pricing for Ski Resorts

In In this webinar we review the background and motivation for Dynamic Pricing in Ski resorts. Furthermore, we examine the opportunities for price optimization and show case studies out of the alpine region. In the second part, the webinar has a question and answering session of attendees and our pricing experts.
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Discover the daily demand and set up the right pricing strategy
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Hundred of factors influence demand, such as time, weather, season, etc.
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Attractive and dynamic prices shift demand to off-peak times