SMART PRICING BLOG
Explore our latest articles and stay up to date with the latest trends and insights in global pricing.
Pricing Blog – Current Insights into Global Pricing Trends
Stay informed with expert insights into global pricing trends, industry best practices, and strategic responses to market change – helping you navigate complexity and drive pricing success.
PRICE SENSITIVITY SURVEYS FOR SKI TICKETS: A key to building smarter pricing strategies
Berlin – March 2025 Pricing ski tickets is one of the most powerful levers for the financial success of ski resorts. While competitive benchmarks and business goals are crucial, the perception of...
FROM FANS FOR FANS: How the Skyliners use data to develop the perfect ticket strategy
Berlin – November 2024 How can a basketball club like the Frankfurt Skyliners better understand how fans perceive ticket prices – and make smarter, data-driven pricing decisions? Our recent price...
THROW-IN FROM SCIENCE: What do we know about No-Show behavior in european professional football?
From numerous discussions and projects (FC Bayern Munich counts on Smart Pricer for ‘no-show’ reduction) with our partners, we know that the ‘no-show’ phenomenon is a relevant field of action for...
FISU WORLD UNIVERSITY GAMES 2025: Targeted pricing strategies and market research insights
BERLIN – November 2024 The FISU World University Games, previously known as the Universiade, is a prestigious international multi-sport event held every two years since 1959, bringing together...
BAYER 04 LEVERKUSEN: A Comprehensive Review of Price Sensitivity Studies and Ticketing Strategy
BERLIN – April 2024 Not only is Bayer Leverkusen brilliant on the pitch this season, but they are also leading the standings in the sport of business. As part of their continuous review and...
THE POWER OF TRANSPARENCY: Spotlighting Price Fairness in Dynamic Pricing
INNSBRUCK, BERLIN – April 2024 Price, sales volume and costs are the three most important factors for profitability and form the essential part of the profit equation. By optimizing these factors, a...