SMART PRICING BLOG
Explore our latest articles and stay up to date with the latest trends and insights in global pricing.
Pricing Blog – Current Insights into Global Pricing Trends
Stay informed with expert insights into global pricing trends, industry best practices, and strategic responses to market change – helping you navigate complexity and drive pricing success.
Case Study: Grand Théâtre de Genève
8 Million CHF, 75% Attendance: The New Benchmark for Dynamic Pricing in Theatre.What happens when you combine innovative technology, precise data analytics, and a customer-centric approach in a...
3-year A/B test of dynamic pricing shows 16% higher revenue, 7% more visitors, and strong guest acceptance
Berlin – May 2026 Three Years of Data, Millions of Tickets, and a Unique A/B Test Across 10 Venues:The Christmas Garden event series, together with myticket and Smart Pricer, has conducted what is...
HOW DYNAMIC PRICING REALLY WORKS – Insights from the International Ticketing Report by IQ
Berlin – November 2025 Dynamic pricing is one of the most discussed topics in ticketing. Few other pricing models have polarised opinions so strongly: For some, it's an indispensable tool for...
FLAT ONLINE DISCOUNTS VS. TRUE DYNAMIC PRICING: Which strategy drives revenue and guest satisfaction in the long run?
Berlin – November 2025 Mountain resorts face a familiar challenge: increasing revenue while offering guests a fair and attractive price structure. This is especially true when skier numbers remain...
PRICE SENSITIVITY SURVEYS FOR SKI TICKETS: A key to building smarter pricing strategies
Berlin – March 2025 Pricing ski tickets is one of the most powerful levers for the financial success of ski resorts. While competitive benchmarks and business goals are crucial, the perception of...
FROM FANS FOR FANS: How the Skyliners use data to develop the perfect ticket strategy
Berlin – November 2024 How can a basketball club like the Frankfurt Skyliners better understand how fans perceive ticket prices – and make smarter, data-driven pricing decisions? Our recent price...