No doubt you’ve noticed it too: Pay-what-you-want (PWYW) pricing initiatives are popping up more and more. The past years have seen the rise of theatres, museums, zoos and other ticketing businesses letting customers pay as they want. For some companies there could be...
The main goal for companies in the cinema, event and sports industries is to maximize profits from tickets. Additionally, they want to sell as many tickets for their venues and shows as possible. Dynamic Pricing in retail has the goal to maximize profit as well....
