Guest post by Matthias Werner, CRM and RevOps Specialist – September 2026 Most professional sports clubs segment their fans by what they buy, how old they are, or how often they open an email. These methods are useful. But they overlook the richest behavioral data...
Berlin – August 2026 For years, the secondary ticket market has been one of the most controversial topics in the live entertainment industry. Hardly any other topic is discussed as emotionally. Promoters criticize speculative resales. Fans are annoyed by massively...
Berlin – August 2026 Cultural institutions today face a dual challenge: declining subsidies on the one hand and rising costs on the other. Many venues are searching for ways to strengthen their revenues – without losing their accessibility or cultural mission. One...
Berlin – May 2026 Three Years of Data, Millions of Tickets, and a Unique A/B Test Across 10 Venues: The Christmas Garden event series, together with myticket and Smart Pricer, has conducted what is likely the most comprehensive dynamic pricing experiment in the...
Berlin – November 2025 Dynamic pricing is one of the most discussed topics in ticketing. Few other pricing models have polarised opinions so strongly: For some, it’s an indispensable tool for increasing revenue and improving capacity utilisation, while for...
Berlin – November 2025 Mountain resorts face a familiar challenge: increasing revenue while offering guests a fair and attractive price structure. This is especially true when skier numbers remain stable from one winter to the next—and accommodation capacities grow...
