Moving beyond traditional approaches by introducing dynamic pricing. This shows higher revenue uplifts. After all, Smart Pricer’s Tool gives an answer to the two key questions: How many will come and what is the right price-mix for each show. We offer three options to implement dynamic pricing in cinemas: Dynamic ticket prices, New ticket types, and dynamic price categories.
We focused on dynamic optimization. This includes automatic demand forecast per show, optimized pricing in real-time, and the consideration of various demand-drivers, such as:
- Time of booking
- Weather and season
- Current number of bookings
- Exhibitor’s strategic objectives.
+5% revenue increase for low-attendance show
By shifting demand with attractive prices to these shows and increase overall sales as a result.
+10% revenue increase for high-attendance show
By utilizing the price insensitivity of spontaneous movie-goers with higher ticket prices.
Constant attendance vs. benchmark theaters
By keeping a constant number of complaints and a constant net promoter score.