{"id":6783,"date":"2020-09-02T15:12:30","date_gmt":"2020-09-02T15:12:30","guid":{"rendered":"https:\/\/www.smart-pricer.com\/?p=6783"},"modified":"2025-10-30T14:19:34","modified_gmt":"2025-10-30T14:19:34","slug":"five-steps-to-get-your-pricing-strategies-right-in-2021-englischer-text","status":"publish","type":"post","link":"https:\/\/www.smart-pricer.com\/de\/five-steps-to-get-your-pricing-strategies-right-in-2021-englischer-text\/","title":{"rendered":"Five Steps to Get Your Pricing Strategies Right in 2021 [englischer Text]"},"content":{"rendered":"

Businesses all over the world are approaching 2021 with a mix of fear and optimism. There is no doubt that, with the COVID-19 pandemic still raging, conditions remain tough for commercial interests. Another year like 2020 would make the outlook very bleak indeed.<\/span><\/p>\n

On the flipside, with the arrival of vaccines, there is hope that we may soon see light at the end of the pandemic tunnel. But businesses cannot afford to wait and hope. They need to act now to protect their futures, whatever may happen.<\/span><\/p>\n

In our last blog (<\/span>COVID Response Strategies for Ticket Sales<\/span><\/a>), we explored the impact the pandemic has had on the leisure sector, particularly those operators that rely on ticket sales. Based on an in-depth survey of ticket selling organisations, we offered practical strategies companies could follow to protect their businesses against the main impacts COVID is having on ticketing operations.<\/span><\/p>\n

In this blog, we want to look at one more strategic opportunity businesses have to dial in success for 2021, regardless of what course the pandemic takes – pricing optimization.\u00a0<\/span><\/p>\n

Again, our analysis is based on in-depth industry insight gained from more than 100 pricing projects we have been involved in with customers including <\/span>FC Bayern M\u00fcnchen<\/span><\/a>, <\/span>ODEON Cinemas Group<\/span><\/a>,<\/span> Friedrichstadt-Palast Berlin<\/span><\/a>,<\/span> Thermengruppe Josef Wund<\/span><\/a>,<\/span> Zermatt Bergbahnen<\/span><\/a> and many more.<\/span><\/p>\n

Before we jump into the pricing strategy tips we have been able to pick out from this analysis, let\u2019s remind ourselves why pricing optimization matters. Here\u2019s a graphic that explains it perfectly:<\/span><\/p>\n

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In other words, assuming variables such as cost and sales volumes remain constant, a small uplift in price can be multiplied significantly in the impact it has on profits.<\/span><\/p>\n

However, it\u2019s not as straightforward as bumping up your prices and watching your revenues soar – if it was that simple, we\u2019d never see an end to inflation! Adjusting your pricing, downwards as well as upwards, will only have a positive impact in certain conditions. In general, we say there is an opportunity to do something different with your pricing if any of the following three conditions apply:<\/span><\/p>\n