{"id":17119,"date":"2025-08-18T18:25:43","date_gmt":"2025-08-18T18:25:43","guid":{"rendered":"https:\/\/www.smart-pricer.com\/?p=17119"},"modified":"2026-04-08T18:39:42","modified_gmt":"2026-04-08T18:39:42","slug":"whitepaper-pricing-und-packaging-studie-2025","status":"publish","type":"post","link":"https:\/\/www.smart-pricer.com\/de\/whitepaper-pricing-und-packaging-studie-2025\/","title":{"rendered":"Whitepaper: Pricing und Packaging-Studie 2025"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;0|0px|0|0px|false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_row disabled_on=&#8220;off|off|off&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;931.9px&#8220; custom_margin=&#8220;0px|auto||auto||&#8220; custom_padding=&#8220;24px|||6px||&#8220; border_width_top=&#8220;1px&#8220; border_color_top=&#8220;#E2EEFB&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.20.2&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||2px|||&#8220; custom_padding=&#8220;0px|1px|17px|||&#8220; global_colors_info=&#8220;{}&#8220; width=&#8220;100%&#8220; locked=&#8220;off&#8220;]<\/p>\n<p style=\"text-align: justify;\"><span>Wie sieht die Zukunft des Wintersports aus? Welche Erwartungen haben G\u00e4ste, und wie sollten Bergbahnen darauf reagieren? Unsere <\/span><em>Pricing und Packaging-Studie 2025<\/em><span>, eine Kooperation von P8 Marketing und Smart Pricer GmbH, gibt tiefgehende Einblicke in die Bed\u00fcrfnisse und Zahlungsbereitschaft von G\u00e4sten der n\u00e4chsten Jahre.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8220;Nachfrage im Wandel&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x52;||divi||400&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;50px&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h5&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span>Trotz wirtschaftlicher Unsicherheiten bleibt Skifahren eine Top-Priorit\u00e4t f\u00fcr viele G\u00e4ste.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Herausforderung &#038; Chance&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x52;||divi||400&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;50px&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h5&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span>Stammg\u00e4ste langfristig binden und neue Zielgruppen erschlie\u00dfen.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Flexibles Pricing&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x52;||divi||400&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;50px&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h5&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span>Akzeptanz dynamischer Preise und ihrer Faktoren bei G\u00e4sten.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Marktpotenziale&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x52;||divi||400&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;50px&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h5&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span>Wie Preisstrategien die Anzahl der Skitage und gastronomische Ausgaben beeinflussen.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8220;Handlungsfelder&#8220; use_icon=&#8220;on&#8220; font_icon=&#8220;&#x52;||divi||400&#8243; icon_placement=&#8220;left&#8220; image_icon_width=&#8220;50px&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_level=&#8220;h5&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span>Neue Ans\u00e4tze f\u00fcr nachhaltiges Wachstum und zukunftssichere Strategien.<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8220;https:\/\/www.smart-pricer.com\/wp-content\/uploads\/SmartPricer-P8_Whitepaper_Strategiestudie_Bergbahnen_2025_24-1.pdf&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;weitere Details zum Whitepaper&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.20.2&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;43px|2px||||&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie sieht die Zukunft des Wintersports aus? Welche Erwartungen haben G\u00e4ste, und wie sollten Bergbahnen darauf reagieren? Unsere Pricing und Packaging-Studie 2025, eine Kooperation von P8 Marketing und Smart Pricer GmbH, gibt tiefgehende Einblicke in die Bed\u00fcrfnisse und Zahlungsbereitschaft von G\u00e4sten der n\u00e4chsten Jahre. Trotz wirtschaftlicher Unsicherheiten bleibt Skifahren eine Top-Priorit\u00e4t f\u00fcr viele G\u00e4ste.Stammg\u00e4ste langfristig [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"869","inline_featured_image":false,"footnotes":""},"categories":[206],"tags":[136,111,94,85,182,138,88],"class_list":["post-17119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamic-pricing-case-studies-de","tag-digitalisierung","tag-dynamic-pricing","tag-fruehbucher-system","tag-preisstrategie","tag-sales-increase","tag-smart-pricing","tag-ticketing"],"_links":{"self":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/posts\/17119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/comments?post=17119"}],"version-history":[{"count":5,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/posts\/17119\/revisions"}],"predecessor-version":[{"id":17132,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/posts\/17119\/revisions\/17132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/media\/15673"}],"wp:attachment":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/media?parent=17119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/categories?post=17119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/tags?post=17119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}