{"id":9789,"date":"2018-10-18T14:09:50","date_gmt":"2018-10-18T14:09:50","guid":{"rendered":"https:\/\/www.smart-pricer.com\/case-studies-und-white-papers\/case-study-cinema-park-formula-kino\/"},"modified":"2022-01-26T21:20:35","modified_gmt":"2022-01-26T21:20:35","slug":"case-study-cinema-park-formula-kino","status":"publish","type":"page","link":"https:\/\/www.smart-pricer.com\/de\/case-studies-und-white-papers\/case-study-cinema-park-formula-kino\/","title":{"rendered":"Fallstudie Kinopark Formula Kino"},"content":{"rendered":"

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Case Study: Einf\u00fchrung der dynamischen Preisgestaltung im Cinema Park Formula Kino<\/h1>\n

[\/et_pb_text][et_pb_divider color=“#23b1e8″ divider_position=“center“ divider_weight=“6px“ _builder_version=“3.12.1″ max_width=“40px“ module_alignment=“left“ saved_tabs=“all“][\/et_pb_divider][et_pb_text _builder_version=“3.17.2″ text_font=“|600|||||||“ text_font_size=“18px“ header_font=“||||||||“ header_font_size=“43px“ header_line_height=“1.4em“ background_layout=“dark“ max_width=“600px“ module_alignment=“left“]In dieser Fallstudie beschreiben wir die schrittweise Implementierung unserer Dynamic Pricing-L\u00f6sung f\u00fcr die gr\u00f6\u00dfte Kinokette Russlands, Cinema Park. Viele Grafiken und Bilder helfen, die verschiedenen Phasen einer korrekten Implementierung zu verstehen. Erfahren Sie mehr \u00fcber den Erfolg unserer L\u00f6sungen, indem Sie diese Fallstudie herunterladen.
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Zur\u00fcck zu allen Dokumenten<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_image src=“https:\/\/www.smart-pricer.com\/wp-content\/uploads\/Cinema-Park-Case-Study-Cover.png“ alt=“Fallstudie Kinopark“ title_text=“Fallstudie Kinopark“ url=“https:\/\/www.smart-pricer.com\/wp-content\/uploads\/Case-Study-Cinema-Park-Formulation-Kino.pdf“ url_new_window=“on“ module_class=“box-shadow-light“ _builder_version=“3.17.2″ max_width=“350px“ module_alignment=“left“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“3.14″ background_color_gradient_direction=“90deg“ custom_padding=“88px|0px|0|0px|false|false“][et_pb_row custom_padding=“||70px||false|false“ admin_label=“Title Area“ _builder_version=“3.0.92″][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Title“ _builder_version=“3.14″ text_font=“||||||||“ text_font_size=“17px“ header_font=“||||||||“ header_2_font=“||||||||“ module_alignment=“center“ custom_margin=“||10px|“ animation_direction=“top“]<\/p>\n

Zusammenfassung des Projekts<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.15″]Cinema Park Formula Kino ist Russlands Kinokette Nummer 1. Wir haben ihre Ticketing-Daten analysiert und unsere Preissoftware in das Ticketing-System integriert, um einen allgemeinen Anstieg des durchschnittlichen Ticketpreises zu erreichen.
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Unsere Strategie<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.15″]Das Projekt gliederte sich in drei Hauptschritte, in denen wir unsere Preisoptimierungsl\u00f6sung an den Standorten in Russland implementierten. Die neue Preisstrategie zielt darauf ab, die Echtzeit-Nachfrage zu reflektieren, um das Ticketpreis-Potenzial f\u00fcr jede Show zu nutzen.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Title“ _builder_version=“3.14″ text_font=“||||||||“ text_font_size=“17px“ header_font=“||||||||“ header_2_font=“||||||||“ module_alignment=“center“ custom_margin=“||10px|“ animation_direction=“top“]<\/p>\n

Nachgewiesene Ergebnisse<\/h2>\n

[\/et_pb_text][et_pb_blurb title=“+Erh\u00f6hung des durchschnittlichen Ticketpreises um 5 %“ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ header_font=“||||||||“ body_font=“||||||||“ custom_margin=“|||“]Erstens durch die Erh\u00f6hung der Nachfrage nach Veranstaltungen au\u00dferhalb der Spitzenzeiten und die Nutzung von Veranstaltungen in den Spitzenzeiten.
\n[\/et_pb_blurb][et_pb_blurb title=“+5% Wachstum des Online-Anteils “ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ custom_margin=“|||“]Zweitens durch Anreize f\u00fcr Online-Verk\u00e4ufe mit attraktiven Preisen.
\n[\/et_pb_blurb][et_pb_blurb title=“Lastfaktoren bleiben konstant“ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ header_font=“||||||||“ body_font=“||||||||“ custom_margin=“|||“]Drittens: Berechnung des optimalen Ticketpreises f\u00fcr jede Show zu jeder Zeit.
\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Case Study: Einf\u00fchrung der dynamischen Preisgestaltung im Cinema Park Formula Kino In dieser Fallstudie beschreiben wir die schrittweise Implementierung unserer Dynamic Pricing-L\u00f6sung f\u00fcr die gr\u00f6\u00dfte Kinokette Russlands, Cinema Park. Viele Grafiken und Bilder helfen, die verschiedenen Phasen einer korrekten Implementierung zu verstehen. Erfahren Sie mehr \u00fcber den Erfolg unserer L\u00f6sungen, indem Sie diese Fallstudie herunterladen. […]<\/p>\n","protected":false},"author":1,"featured_media":2802,"parent":2439,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-9789","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/9789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/comments?post=9789"}],"version-history":[{"count":6,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/9789\/revisions"}],"predecessor-version":[{"id":9910,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/9789\/revisions\/9910"}],"up":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/2439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/media\/2802"}],"wp:attachment":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/media?parent=9789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}