{"id":8634,"date":"2021-12-09T16:20:24","date_gmt":"2021-12-09T16:20:24","guid":{"rendered":"https:\/\/www.smart-pricer.com\/?page_id=8634"},"modified":"2022-02-23T11:27:07","modified_gmt":"2022-02-23T11:27:07","slug":"case-study-dynamic-pricing-bei-den-aletsch-bahnen-ag","status":"publish","type":"page","link":"https:\/\/www.smart-pricer.com\/de\/case-studies-und-white-papers\/case-study-dynamic-pricing-bei-den-aletsch-bahnen-ag\/","title":{"rendered":"Case Study: Dynamic Pricing bei den Aletsch Bahnen AG"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“3.14″ use_background_color_gradient=“on“ background_color_gradient_start=“#093c50″ background_color_gradient_end=“rgba(21,147,195,0.5)“ background_color_gradient_direction=“135deg“ box_shadow_style=“preset1″ custom_padding=“88px|0px|51px|0px|false|false“ bottom_divider_style=“ramp2″ bottom_divider_color=“#107095″ bottom_divider_flip=“horizontal“][et_pb_row padding_1_tablet=“40px|||“ padding_1_phone=“30px|||“ padding_1_last_edited=“off|desktop“ _builder_version=“3.14″][et_pb_column type=“3_5″ _builder_version=“3.0.47″ padding_phone=“30px|||“ padding_tablet=“40px|||“ padding_last_edited=“off|desktop“ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.17.2″ text_font=“||||||||“ text_font_size=“18px“ text_line_height=“2em“ header_font=“||||||||“ header_font_size=“46px“ header_letter_spacing=“1px“ header_line_height=“1.5em“ header_text_shadow_style=“preset2″ background_layout=“dark“ custom_margin=“||10px|“]<\/p>\n

Case Study: Aletsch Bahnen AG<\/h1>\n

[\/et_pb_text][et_pb_divider color=“#23b1e8″ divider_position=“center“ divider_weight=“6px“ _builder_version=“3.12.1″ max_width=“40px“ module_alignment=“left“ saved_tabs=“all“][\/et_pb_divider][et_pb_text _builder_version=“3.17.2″ text_font=“|600|||||||“ text_font_size=“18px“ header_font=“||||||||“ header_font_size=“43px“ header_line_height=“1.4em“ background_layout=“dark“ max_width=“600px“ module_alignment=“left“]Die Aletsch Bahnen AG hat sich als bekanntes Familienskigebiet im Rahmen einer Digitalisierungsstragie dazu entschlossen, von einem statischen Preissystem auf Dynamic Pricing \u00fcberzugehen mithilfe unserer Pricing L\u00f6sungen.
\n[\/et_pb_text][et_pb_button button_url=“https:\/\/www.smart-pricer.com\/download\/fallbeispiel-aletsch-bergbahnen-ag_februar-2022\/?wpdmdl=10856&refresh=62161857525461645615191″ url_new_window=“on“ button_text=“Studie Herunterladen“ button_alignment=“left“ _builder_version=“3.17.2″ button_icon=“%%3%%“ box_shadow_style=“preset3″ custom_margin=“|||“ locked=“off“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“off“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][et_pb_text _builder_version=“3.17.2″ text_font=“||||||||“ text_text_color=“#e2eefb“ text_font_size=“14px“ background_layout=“dark“ custom_margin=“||50px|“]<\/p>\n

Zur\u00fcck zu allen Case Studies<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_image src=“https:\/\/www.smart-pricer.com\/wp-content\/uploads\/Case-Study-Cover-Picture_ALtesch_DE.png“ url=“https:\/\/www.smart-pricer.com\/download\/fallbeispiel-aletsch-bergbahnen-ag_februar-2022\/?wpdmdl=10856&refresh=62161857525461645615191″ url_new_window=“on“ module_class=“box-shadow-light“ _builder_version=“3.17.2″ max_width=“350px“ module_alignment=“left“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“3.14″ background_color_gradient_direction=“90deg“ custom_padding=“40px|0px|0|0px|false|false“][et_pb_row custom_padding=“||40px||false|false“ admin_label=“Title Area“ _builder_version=“3.0.92″][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Title“ _builder_version=“3.14″ text_font=“||||||||“ text_font_size=“17px“ header_font=“||||||||“ header_2_font=“||||||||“ module_alignment=“center“ custom_margin=“||10px|“ animation_direction=“top“]<\/p>\n

Zusammenfassung<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.17.2″]Die systematische Einf\u00fchrung von\u00a0 dynamisierten Preisen an Kassen und Online erfolgten im Winter 2019\/20 eingef\u00fchrt. Dabei gilt: Online und an der Kasse gilt der beste Preis. Je fr\u00fcher ein Ticket gebucht wird, umso mehr Rabatt kann ein Kunde erhalten. Als Familienskigebeit war es den Aletsch Bahnen AG wichtig, bed\u00e4chtig vorzugehen. Dies beduetet, dass die Preisspanne bei einer Ersparnis von max. -20% Preisnachlass an schwachen Tagen bis hin zu einem Preisaufschlag von max. +10% bei Spitzentagen liegt.
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Unsere Strategie<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.17.2″]Unsere Strategie bei den Aletsch Bahnen AG war 3-stufig:<\/strong><\/p>\n

1) Datenanalyse und Simulation
\n2) Definition der Preisstrategie
\n3) Software Implementierung und Kommunikation
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Title“ _builder_version=“3.14″ text_font=“||||||||“ text_font_size=“17px“ header_font=“||||||||“ header_2_font=“||||||||“ module_alignment=“center“ custom_margin=“||10px|“ animation_direction=“top“]<\/p>\n

Bewiesene Ergebnisse<\/h2>\n

[\/et_pb_text][et_pb_blurb title=“Steigerung des Ticketumsatzes“ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ header_font=“||||||||“ body_font=“||||||||“ custom_margin=“|||“][\/et_pb_blurb][et_pb_blurb title=“Erh\u00f6hung der Online Anteile“ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ header_font=“||||||||“ body_font=“||||||||“ custom_margin=“|||“][\/et_pb_blurb][et_pb_blurb title=“Ausweitung der Besucherzahlen“ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ header_font=“||||||||“ body_font=“||||||||“ custom_margin=“|||“][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Case Study: Aletsch Bahnen AG Die Aletsch Bahnen AG hat sich als bekanntes Familienskigebiet im Rahmen einer Digitalisierungsstragie dazu entschlossen, von einem statischen Preissystem auf Dynamic Pricing \u00fcberzugehen mithilfe unserer Pricing L\u00f6sungen. Zur\u00fcck zu allen Case StudiesZusammenfassung Die systematische Einf\u00fchrung von\u00a0 dynamisierten Preisen an Kassen und Online erfolgten im Winter 2019\/20 eingef\u00fchrt. Dabei gilt: Online […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2439,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-8634","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/8634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/comments?post=8634"}],"version-history":[{"count":15,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/8634\/revisions"}],"predecessor-version":[{"id":10861,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/8634\/revisions\/10861"}],"up":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/2439"}],"wp:attachment":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/media?parent=8634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}