{"id":8625,"date":"2021-12-09T16:38:05","date_gmt":"2021-12-09T16:38:05","guid":{"rendered":"https:\/\/www.smart-pricer.com\/?page_id=8625"},"modified":"2022-02-23T11:22:45","modified_gmt":"2022-02-23T11:22:45","slug":"case-study-dynamic-pricing-bei-den-zermatt-bergbahnen-ag","status":"publish","type":"page","link":"https:\/\/www.smart-pricer.com\/de\/case-studies-und-white-papers\/case-study-dynamic-pricing-bei-den-zermatt-bergbahnen-ag\/","title":{"rendered":"Case Study: Dynamic Pricing bei den Zermatt Bergbahnen AG"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“3.14″ use_background_color_gradient=“on“ background_color_gradient_start=“#093c50″ background_color_gradient_end=“rgba(21,147,195,0.5)“ background_color_gradient_direction=“135deg“ box_shadow_style=“preset1″ custom_padding=“88px|0px|3px|0px|false|false“ bottom_divider_style=“ramp2″ bottom_divider_color=“#107095″ bottom_divider_flip=“horizontal“][et_pb_row padding_1_tablet=“40px|||“ padding_1_phone=“30px|||“ padding_1_last_edited=“off|desktop“ _builder_version=“3.14″][et_pb_column type=“3_5″ _builder_version=“3.0.47″ padding_phone=“30px|||“ padding_tablet=“40px|||“ padding_last_edited=“off|desktop“ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.17.2″ text_font=“||||||||“ text_font_size=“18px“ text_line_height=“2em“ header_font=“||||||||“ header_font_size=“46px“ header_letter_spacing=“1px“ header_line_height=“1.5em“ header_text_shadow_style=“preset2″ background_layout=“dark“ custom_margin=“||10px|“]<\/p>\n

Case Study: Zermatt Bergbahnen AG<\/h1>\n

[\/et_pb_text][et_pb_divider color=“#23b1e8″ divider_position=“center“ divider_weight=“6px“ _builder_version=“3.12.1″ max_width=“40px“ module_alignment=“left“ saved_tabs=“all“][\/et_pb_divider][et_pb_text _builder_version=“3.17.2″ text_font=“|600|||||||“ text_font_size=“18px“ header_font=“||||||||“ header_font_size=“43px“ header_line_height=“1.4em“ background_layout=“dark“ max_width=“600px“ module_alignment=“left“]Die Zermatt Bergbahnen AG hat vor einigen Jahren als eine der ersten Schweizer Skigebiete Dynamic Pricing mit uns eingef\u00fchrt .In unserer Fallstudie zu den Zermatt Bergbahnen AG beschreiben wir die Einf\u00fchrung von Dynamic Pricing Schritt f\u00fcr Schritt, von der Integration mit SKIDATA, \u00fcber die Analyse der Preis-Einflussfaktoren, bis hin zu der Ausf\u00fchrung der neuen Preisstrategie.[\/et_pb_text][et_pb_button button_url=“https:\/\/www.smart-pricer.com\/download\/fallbeispiel-aletsch-bergbahnen-ag_februar-2022\/?wpdmdl=10856&refresh=62161857525461645615191″ url_new_window=“on“ button_text=“Studie Herunterladen“ _builder_version=“3.17.2″ button_icon=“%%3%%“ box_shadow_style=“preset3″ custom_margin=“|||“ locked=“off“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover_enabled=“off“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“off“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“][\/et_pb_button][et_pb_text _builder_version=“3.17.2″ text_font=“||||||||“ text_text_color=“#e2eefb“ text_font_size=“14px“ background_layout=“dark“ custom_margin=“||50px|“]<\/p>\n

Zur\u00fcck zu allen Case Studies<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_image src=“https:\/\/www.smart-pricer.com\/wp-content\/uploads\/Case-Study-Cover-Picture-Zermatt_DE.png“ url=“https:\/\/www.smart-pricer.com\/download\/fallbeispiel-aletsch-bergbahnen-ag_februar-2022\/?wpdmdl=10856&refresh=62161857525461645615191″ url_new_window=“on“ module_class=“box-shadow-light“ _builder_version=“3.17.2″ max_width=“350px“ module_alignment=“left“][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“3.14″ background_color_gradient_direction=“90deg“ custom_padding=“34px|0px|0|0px|false|false“][et_pb_row custom_padding=“||70px||false|false“ admin_label=“Title Area“ _builder_version=“3.0.92″][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Title“ _builder_version=“3.14″ text_font=“||||||||“ text_font_size=“17px“ header_font=“||||||||“ header_2_font=“||||||||“ module_alignment=“center“ custom_margin=“||10px|“ animation_direction=“top“]<\/p>\n

Zusammenfassung<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.17.2″]Unser Hauptziel f\u00fcr die Zermatt Bergbahnen ist es, den Umsatz zu Randzeiten zu erh\u00f6hen und den Online-Verkauf zu steigern. Wir haben das Projekt in drei Schritte gegliedert, um vollst\u00e4ndige Einblicke in die bisherigen Verkaufsaktivit\u00e4ten zu erhalten, eine neue Preisstrategie zu definieren und unsere automatisierte Preissoftware zu implementieren.[\/et_pb_text][et_pb_text admin_label=“Title“ _builder_version=“3.14″ text_font=“||||||||“ text_font_size=“17px“ header_font=“||||||||“ header_2_font=“||||||||“ module_alignment=“center“ custom_margin=“||10px|“ animation_direction=“top“]<\/p>\n

Unsere Strategie<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.17.2″]Da die Nachfrage in Skigebieten stark saison- und wetterabh\u00e4ngig ist, haben wir uns auf die wichtigsten Nachfragetreiber konzentriert, um attraktive Preise f\u00fcr Tage mit geringer Nachfrage festzulegen und zu Spitzenzeiten mehr zu verlangen. Nachfrageprognosen und Echtzeit-Anpassungen auf Basis des Buchungsverhaltens erm\u00f6glichen die optimale Preisgestaltung f\u00fcr Tickets an allen Verkaufsstellen.[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“3.0.47″ parallax=“off“ parallax_method=“on“][et_pb_text admin_label=“Title“ _builder_version=“3.14″ text_font=“||||||||“ text_font_size=“17px“ header_font=“||||||||“ header_2_font=“||||||||“ module_alignment=“center“ custom_margin=“||10px|“ animation_direction=“top“]<\/p>\n

Bewiesene Ergebnisse<\/h2>\n

[\/et_pb_text][et_pb_blurb title=“+6-8% h\u00f6here Ertr\u00e4ge pro Ticket“ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ header_font=“||||||||“ body_font=“||||||||“ custom_margin=“|||“][\/et_pb_blurb][et_pb_blurb title=“+5-40% Steigerung der Onlineverk\u00e4ufe“ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ header_font=“||||||||“ body_font=“||||||||“ custom_margin=“|||“][\/et_pb_blurb][et_pb_blurb title=“+36% Steigerung der Vorausbuchungsdauer“ use_icon=“on“ font_icon=“%%45%%“ icon_placement=“left“ use_icon_font_size=“on“ icon_font_size=“28px“ _builder_version=“3.17.2″ header_font=“||||||||“ body_font=“||||||||“ custom_margin=“|||“][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Case Study: Zermatt Bergbahnen AGDie Zermatt Bergbahnen AG hat vor einigen Jahren als eine der ersten Schweizer Skigebiete Dynamic Pricing mit uns eingef\u00fchrt .In unserer Fallstudie zu den Zermatt Bergbahnen AG beschreiben wir die Einf\u00fchrung von Dynamic Pricing Schritt f\u00fcr Schritt, von der Integration mit SKIDATA, \u00fcber die Analyse der Preis-Einflussfaktoren, bis hin zu der […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2439,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-8625","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/8625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/comments?post=8625"}],"version-history":[{"count":16,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/8625\/revisions"}],"predecessor-version":[{"id":10860,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/8625\/revisions\/10860"}],"up":[{"embeddable":true,"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/pages\/2439"}],"wp:attachment":[{"href":"https:\/\/www.smart-pricer.com\/de\/wp-json\/wp\/v2\/media?parent=8625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}